Seeing Red (In A Good Way)

Whether you’re a makeup veteran or a newbie who’s learning the ropes, there’s one thing we can call agree on: it’s hard to compete with a bold red lip. Achieving that classic Hollywood look doesn’t have to be tricky, time-consuming, or require a ton of products.

It starts with the prep. The key to a smooth, even lipstick application is in how you prep your lips. Use a gentle sugar scrub to exfoliate and buff away any flaky skin, then put on a light coat of lip balm. Taking care of your lips, even when you’re not wearing lipstick, is a good step to incorporate into your routine and keeps your pout plump and looking fabulous.

When it comes to lipstick, your options are nearly limitless, especially at Willowbrook. But the wealth of variety can make it hard to choose. Knowing your undertones and shade range can help you find a red that’s flattering and compliments your features well.

The first step is to know your undertone—warm, cool, or neutral. If your veins look green or olive and gold jewellery looks more flattering against your skin, you likely have a warm undertone. Reach for an orangey-red or deep wine shade to bring out and maximize the natural warmth in your skin.

On the other hand, if your veins appear blue or purple and silver is more flattering against your skin, you’re likely a cool undertone. Try a blood-red or berry shade with blue tones for a bold, striking look.

Neither seems to fit you? You may have a neutral undertone, usually accompanied by blue-green veins. If that’s the case, you can’t go wrong with a tried-and-true classic red that’s absolutely timeless.

Are you a glossy gal? A matte babe? Lipsticks come in a variety of formulas and finishes, each with its own pros and cons. If you’re looking for a set it and forget it product, consider a liquid lipstick or matte finish which tends to hug the lips better. Gloss products and satin finishes provide more hydration and shine, but you might need touch-ups after eating and drinking. Whatever you choose, be sure to use a lip liner before applying products to help create definition, enhance the colour, and avoid product bleeding beyond the border of your lips.

Remember, lipstick wipes off. Experiment, enjoy, and as Coco Chanel once said, “If you’re sad, add more lipstick and attack.” Lipsticks are in abundance at Sephora, Hudson’s Bay and Merle Norman. Stop by and pick up your next best colour.