The Visual Merchandising Specialist at lululemon, is responsible for ensuring company directed visual merchandising (VM) strategies and standards are brought to life. This role executes product presentation, styling, and in-store marketing elements to optimize guests’ (i.e., customers) experiences. The Visual Merchandising Specialist implements key product stories, product placement strategies, and sell-through strategies by managing merchandise changes as well as product display and mannequin styling, in accordance with company standards and adapted to the individual store need. They also deliver a world-class guest experience on the floor.
Core Responsibilities of the Job
- Collaborate with store leadership to bring VM presentation and guest experience to life on the floor.
- Optimize guests’ experiences through consistent implementation of brand standards in key product stories, product placement strategies, and intuitive store navigation for a world-class, guest-centric experience.
- Execute powerful and visually appealing product presentation in accordance with company standards to enhance the guest experience and drive store sell through.
- Execute VM flips, including window activations, mannequin styling, signage and label updates, and seasonal or weekly merchandise changes as well as company-driven product initiatives and campaigns, as directed.
- Connect with guests on the floor to assess their unique needs, provide technical product education, and incorporate omnichannel programs into a seamless end-to-end guest experience.
- Provide direct feedback and in-the-moment training related to brand standards, product placement, and visual display techniques to support team members ongoing learning and development.
- Contribute to a respectful and inclusive team environment by establishing supportive working relationships with team members.