Mastermind Toys is Canada’s expert on play. For over 40 years, they’ve curated smart toys, games, and books that support every stage of a child’s development; sparking curiosity, building confidence, and making learning feel like fun. Thoughtfully chosen by experts and loved by families, every toy offered serves a purpose in a child’s growth. Because when play is meaningful, play comes first.

Looking for your next must-read? Not sure what to choose? Well, then bookmark this! The knowledgeable staff at Coles are ready and waiting to suggest popular reads and personal favourites. While you’re at it, check out their wide selection of seasonal gifts and e-readers!

Psssst! You can find these amazing brands here: Kate Spade, Kobo, Lego, Matt & Nate, S’well.