Welcome to Willowbrook Shopping Centre, designed for a beautiful life. Take a patterned approach to your day of beauty. Start your day with a cuppa. Stroll towards cosmetics. End with a quick bite before continuing to shop for the latest and greatest. With more than 150 stores, Willowbrook has all the stops for your day of style and leisure.

Role Description

Based out of Willowbrook Shopping Centre, the Marketing Assistant is responsible for providing administrative and marketing support to the Marketing Director to ensure the successful execution of all marketing initiatives.

Responsibilities

• Assist the Marketing Director in the execution of marketing activities designed to elevate the Willowbrook brand, raise awareness of the Centre and increase traffic to the Centre.
• Participate in regular marketing strategy meetings, staff meetings, one-on-one retailer meetings, etc.
• Assist with the organization of special events (Tenant-Related Events, Cocktail Receptions, Holiday Photos, etc.), including meeting attendance and organization, developing event concepts and timelines, securing sponsors, hiring vendors, securing swag bag items, hiring temporary staff for the event, preparing an event post-mortem, etc.
• Assist with the creation of marketing collateral (participating in creative meetings, sourcing content and logos for use in collateral pieces, proofreading materials, etc.).
• Assist stylists/media representative with the collection and sign-out merchandise for use in marketing collateral, beauty shots, lookbooks, etc., including ensuring the return of merchandise to the retailers in a timely fashion.
• Serve as editor of the monthly internal newsletter intended for the Willowbrook merchant community, including writing copy, editing, designing the issue, proofreading, printing and distribution.
• Create and work with vendors and retailers to create onsite signage, including hoarding graphics, posters, banners, etc.
• Act as a regular contributor to the Willow-Blog
• Serve as backup to the Marketing Director as it relates to social media duties (Instagram, Facebook, Twitter, etc.).
• Ensure the media coverage binder and marketing manual is kept up-to-date at all times.
• Keeper and organizer of the marketing portfolio asset library.
• Lead in-house graphic designer for small projects (leasing materials, marketing collateral, etc.).
• In accordance with the interactive editorial calendar, regularly update the Willowbrook website in terms of content including designing sections, uploading, taking and sourcing photos, writing copy, etc.
• Keep running track of all marketing-related invoices and reconcile on a quarterly basis.
• Ensure that the Marketing Storage Room is kept neat and orderly at all times; oversee the inventory and tracking of supplies as required.
• Performing other duties as assigned including as it relates to other properties in the retail portfolio.

Qualifications

• 1 to 3 years’ related experience in marketing, social media and/or event coordination.

• University Degree or College Diploma in Marketing, Public Relations, Journalism or Business preferred.
• Relationship Skills – Superior oral and written communication and presentation skills; ability to develop and sustain cooperative working relationships at all levels; ability to exercise confidentiality; displays enthusiasm and has a desire to learn; team player.
• Organizational/Multi-Task Skills – Ability to allocate one’s time effectively, work under pressure and manage tight deadlines; ability to handle multiple demands and competing priorities, and adapt to new ideas and constant changes.
• Computer Skills – Advanced MS Office Skills (Word, Excel, PowerPoint, InDesign).
• Strong copywriting skills are required.
• Exceptional organizational skills, strong multi-tasking skills and strong detail orientation are essential.
• Strong prioritization skills with the ability to work independently and meet deadlines are critical.